IntelliMark

The Brand Management and Intellectual Property Solution

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The need to protect intellectual property and other brand-owner rights is a critical concern in today’s global economy. Analysis of international trade data suggests that hundreds of billions of dollars worth of internationally traded products could have been counterfeit or pirated in 2005; an amount that is larger than the national GDPs of about 150 economies.1 This same data also shows that counterfeit and pirated products are being produced and consumed in virtually all economies, and that in recent years there has been an alarming expansion of the types of products being infringed; from luxury items such as deluxe watches and designer clothing, to items that have an impact on personal health and safety such as pharmaceutical products, food and drink, medical equipment, personal care items, toys, tobacco and automotive parts.

Smiths Detection, partnered with the world’s leader in covert-marker technology to offer a complete, customized, brand management and product authentication solution that will work to protect your intellectual and brand recognized property, IntelliMark. This solution is multifaceted and dynamic, allowing you to stay one step ahead of counterfeiters and other infringers.

Individualized information laden covert markers are designed, manufactured and scientifically tested. These covert markers are then built right into your finished product. At the time product authentication testing is required, analysis is performed with user-friendly trace detection instrumentation and 24/7 interactive assistance from the Smiths team of scientists.

Smiths Detection offers solutions to help ensure that you’re delivering the highest quality, safe product to your customer including incoming raw material inspection, product composition verification/authentication, contaminant detection, fill level/weight verification, fat analysis, trace and vapor detection and command and control monitoring system integration. Systems range from portable, hand-held systems to inline systems and systems intended for laboratory analysis—all of which satisfy safety and security needs for our customers.

  The Economic Impact of Counterfeiting and Piracy, Executive Summary, 2008, www.oecd.org.

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